BÁRZAGA is a Cuban luxury house founded in Miami on January 18, 2024, by designer Alejandro Piedra Bárzaga. Named after his mother, the house carries her legacy in its name and her favorite color, yellow, as a signature.

Rooted in Cuba and shaped by migration, BÁRZAGA brings together tailoring, art, and objects. Its language draws from decaying architecture, fragmented histories, and the beauty that survives them. Each piece gives form to what we carry: origin, memory, and identity.

Structure becomes armor. A wound becomes the starting point for protection. Through precise tailoring and contrasting forms, the house creates garments that give the body presence and objects that hold personal meaning.

The crab, rooted in the designer’s childhood in Cárdenas, is an emblem of protection. Pearls carry the memory of friction. Yellow carries the warmth of a mother and a homeland.

BÁRZAGA gives Cuban identity a lasting place in luxury. A house for those who carry their history across borders and choose to wear it with conviction.